The AI-Enhanced CMA System: Laying the Foundation
Nov 20, 2024The meeting, led by Edmund Bogen, focused on leveraging AI tools, particularly Claude, to create and distribute Comparative Market Analysis (CMA) reports as an alternative to traditional buyer lead generation platforms like Zillow. Edmund demonstrated a systematic approach using Claude's project feature to analyze property data, generate customized CMAs, and create personalized follow-up communications. The discussion emphasized the importance of consistent outreach, with recommendations for distributing CMAs via FedEx for higher engagement rates, and implementing multi-channel follow-up strategies including automated birthday emails, voicemail drops, and personal contact.
Key Takeaways:
- Shift focus from buyer leads to becoming a dominant listing agent through systematic CMA marketing
- Use Claude ($20/month subscription) for data analysis and CMA generation
- Implement "CMA a day" strategy (20 CMAs per month) using FedEx delivery for higher engagement
- Follow the "law of CRAP": Capture, Reward, Automate, and Plan
- Utilize multi-channel follow-up including ringless voicemails with AI-powered name merging
- Maintain consistency with 8 follow-up attempts before considering a lead "dead"
- Leverage tools like Speechify for efficient content consumption
- Focus on building neighborhood presence through targeted marketing
Actionable Recommendations:
1. Subscribe to Claude and set up property data projects
2. Implement split testing between regular mail and FedEx delivery for CMAs
3. Create community-specific social media accounts
4. Use Follow Up Boss CRM for automated birthday emails and follow-up tracking
5. Implement Slide Broadcast for ringless voicemail drops
6. Download and utilize the provided CMA workbook template
7. Consider partnering with Edmund's team for CMA service if seeking done-for-you solution
8. Leverage Canva templates to enhance CMA presentation
9. Develop systematic follow-up processes including phone calls, door knocks, and personalized messages
10. Attend upcoming meetings on digital farming and building online presence
Let me know if you would like me to elaborate on any of these points or provide more specific details from the meeting.
Key Takeaways:
- Shift focus from buyer leads to becoming a dominant listing agent through systematic CMA marketing
- Use Claude ($20/month subscription) for data analysis and CMA generation
- Implement "CMA a day" strategy (20 CMAs per month) using FedEx delivery for higher engagement
- Follow the "law of CRAP": Capture, Reward, Automate, and Plan
- Utilize multi-channel follow-up including ringless voicemails with AI-powered name merging
- Maintain consistency with 8 follow-up attempts before considering a lead "dead"
- Leverage tools like Speechify for efficient content consumption
- Focus on building neighborhood presence through targeted marketing
Actionable Recommendations:
1. Subscribe to Claude and set up property data projects
2. Implement split testing between regular mail and FedEx delivery for CMAs
3. Create community-specific social media accounts
4. Use Follow Up Boss CRM for automated birthday emails and follow-up tracking
5. Implement Slide Broadcast for ringless voicemail drops
6. Download and utilize the provided CMA workbook template
7. Consider partnering with Edmund's team for CMA service if seeking done-for-you solution
8. Leverage Canva templates to enhance CMA presentation
9. Develop systematic follow-up processes including phone calls, door knocks, and personalized messages
10. Attend upcoming meetings on digital farming and building online presence
Let me know if you would like me to elaborate on any of these points or provide more specific details from the meeting.
Edmund Bogen
#RealEstateAI #CMA #ClaudeAI #FollowUpBoss #RealEstateMarketing
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