Social Media Reboot - Building Your 2025 Platform

The meeting focused on developing effective social media strategies for real estate professionals, emphasizing the importance of finding unique angles and authentic content rather than just posting standard listings. Edmund Bogen led a discussion about how successful social media presence often stems from focusing on specific interests, passions, or expertise that create genuine connections with potential clients. He emphasized that most traditional real estate content (just listed/just sold) generates little engagement, while content that taps into shared experiences or interests tends to perform much better.

Key insights included leveraging personal interests and expertise to create niche content, such as local community groups, specialized knowledge (like home brewing or professional organizing), and lifestyle content that resonates with target audiences. The discussion highlighted successful examples like creating neighborhood-specific Facebook groups, utilizing AI tools for content creation, and developing systematic approaches to convert social media followers into clients.

Key Action Points:

• Create content around personal interests or expertise beyond real estate (cooking, pets, hobbies)
• Start and manage community-focused social media groups
• Use AI tools like ChatGPT for content creation and planning
• Implement the "Law of CRAP": Capture, Reward, Automate, and Plan
• Always maintain active Stories on Instagram/Facebook and track viewer engagement
• Focus on building relationships through shared interests rather than direct sales
• Consider creating specialized Instagram accounts for specific communities or interests
• Leverage AI tools for content creation while maintaining authentic voice
• Use tools like Forewarn for safety when meeting new clients
• Implement systematic follow-up with social media engagement

The meeting emphasized that success in social media comes not from trying to be a major influencer, but from finding authentic ways to connect with potential clients through shared interests and valuable content. The focus should be on creating sustainable, relationship-based approaches that can be maintained consistently over time, rather than seeking viral moments or broad appeal. The session concluded with examples of how to use AI tools to generate content ideas while maintaining personal authenticity in delivery.

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