Leveraging AI in Real Estate: Hacks Every Agent Must Know

The meeting, led by Edmund Bogen, focused on introducing various AI tools and their applications in real estate marketing and business operations. Edmund demonstrated the capabilities of Claude (an AI by Anthropic), DeepSeek (a Chinese AI tool), CapCut (a video editing tool with AI features), Gemini (Google's AI integrated with Gmail), and Perplexity (an AI search tool). He emphasized the importance of leveraging these tools for content creation, lead tracking, and repurposing information. The session also covered the use of Otter.ai for transcription and how to use AI to summarize and repurpose meeting content.

Key Takeaways:

• Claude: An AI tool that can create custom "projects" with uploaded documents for specific knowledge bases.
• DeepSeek: A Chinese AI tool with fewer restrictions, useful for coding and global insights.
• CapCut: A video editing tool that can create AI-generated avatars and translate content into different languages.
• Gemini: Google's AI integrated with Gmail, useful for searching and summarizing emails.
• Perplexity: An AI search tool that can quickly summarize current events and news.
• Otter.ai: A transcription tool that can be used with other AI tools to repurpose meeting content.

Actionable Recommendations:

1. Experiment with Claude for creating custom knowledge bases relevant to your real estate business.
2. Use CapCut to create engaging video content with AI-generated avatars for marketing purposes.
3. Leverage Gemini to efficiently manage and extract information from your Gmail account.
4. Utilize Perplexity for quick market research and staying updated on real estate trends.
5. Implement Otter.ai for meeting transcriptions and use AI tools to repurpose the content for social media and marketing.
6. Consider joining REIGNation for ongoing support and access to AI-driven marketing tools.
7. Be cautious of AI-generated content and verify information before sharing or using it in business contexts.