Developing the Apex Predator Mindset for Real Estate Success
Jul 26, 2024The meeting focused on the concept of "apex predator" mindset in real estate, discussing how some agents push ethical and legal boundaries to gain a competitive edge. Participants shared experiences with unethical practices, including cash bribes, rule-bending, and aggressive tactics. The discussion emphasized the importance of awareness of these practices without endorsing them. The group also touched on upcoming changes in the industry, particularly regarding buyer agent commissions, and the potential impact on business practices. The meeting concluded with a demonstration of an AI tool called Moshi and a brief "wants, needs, and brags" session.
Key Takeaways:
- The concept of "apex predator" mindset in real estate was discussed, focusing on agents who push ethical and legal boundaries.
- Participants shared experiences with unethical practices, including cash bribes and rule-bending.
- The importance of awareness of these practices was emphasized, without endorsing them.
- Upcoming changes in buyer agent commissions were mentioned, with concerns about potential impacts on business practices.
- An AI tool called Moshi was demonstrated, showcasing potential future applications in real estate.
- The importance of networking and community involvement for business growth was highlighted.
Actionable Recommendations:
- Stay informed about industry changes, particularly regarding commission structures.
- Be aware of unethical practices without engaging in them.
- Consider exploring AI tools for potential business applications.
- Prioritize networking and community involvement for business growth.
- Maintain ethical standards while remaining competitive in the market.
The meeting emphasized the need for real estate professionals to navigate a complex landscape of ethical challenges and industry changes while maintaining integrity and adapting to new technologies and market conditions.
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