Date and Time:

• June 12, 2024, at 10:13 am
• Duration: 1 hour 4 minutes

Participants:

• Edmund Bogen (Speaker)
• Daniel (Admin)
• Various REIGNation members

CLICK HERE TO WATCH THE FULL VIDEO

Core Themes and Discussions:

1. Introduction and Engagement:

   • Edmund began with a warm welcome and light-hearted banter.
   • Mentioned Harris's engaging house tour video and the importance of a strong social media presence.

2. Upcoming Meetings:

   • Announced sessions on June 19th (Social Media for Realtors) and June 21st (featuring Maria Babayev).

3. CRM Systems Overview:

   • Emphasized the importance of having a CRM system to manage leads and clients effectively.
   • Discussed various CRM options such as Follow Up Boss, Streak, Lofty, Wise Agent, Studio Pro, and KV Core.
   • Highlighted the need for user adoption and the fit of the CRM system with the agent's working style.

4. Contact Segmentation:

   • Segment contacts into three main categories: buyers, sellers, and lead sources.
   • Use tags to prioritize contacts based on their potential value.

5. Personalized Drip Campaigns:

   • Develop personalized drip campaigns to nurture leads through emails, texts, and other channels without being annoying or overly salesy.
   • Utilize features like mass texting and email blasting to maintain consistent communication.

6. Unique and Valuable Content:

   • Create and share unique, valuable content such as relocation guides, hurricane preparedness tips, market reports, etc., to stay top of mind.
   • Mentioned using AI tools to create personalized content easily.

7. Maintaining Relationships:

   • Keep in touch with past clients, friends, and acquaintances through thoughtful gestures like magazine subscriptions, pop-bys, and personalized notes.
   • Engage with contacts through social media platforms to maintain relationships.

8. Stand Out with Creative Marketing:

   • Emphasized the concept of being a "purple cow" – standing out with memorable, on-brand marketing like unique property tour videos.
   • Encourage participants to think creatively and implement unique marketing ideas.

Most Significant Points:

• CRM Systems are Crucial:

  • User adoption is key. The CRM should fit the agent's working style and be populated with clean, segmented contact data.

• Contact Segmentation and Prioritization:

  • Categorize and prioritize contacts to focus efforts on the most valuable relationships.

• Personalized Nurture Campaigns:

  • Develop campaigns that provide real value to contacts, not just sales pitches.

• Unique Content and Thoughtful Gestures:

  • Create and share personalized content pieces and maintain relationships with thoughtful gestures.

• Creative Marketing:

  • Differentiate yourself with creative, on-brand marketing that makes you the "purple cow" in your market.

Actionable Recommendations:

1. Choose a CRM:

   • Select a CRM that fits your working style and budget. Populate it with clean, segmented contact data.

2. Develop Nurture Campaigns:

   • Create email, text, and print nurture campaigns for key contact segments, focusing on providing value.

3. Create Personalized Content:

   • Build a library of personalized content pieces like relocation guides, market updates, etc., to share with contacts.

4. Implement Past Client Touch System:

   • Maintain relationships with thoughtful gestures like small gifts, personalized notes, and magazine subscriptions.

5. Stand Out with Unique Marketing:

   • Brainstorm and implement unique "purple cow" marketing ideas that will make you stand out memorably in your market. Aim to implement at least one unique idea this quarter.

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